A child who loved the goats at her fourth birthday still has a fifth birthday coming, and a younger brother. Most operators never contact a client again after the review text. A list and two or three messages a year bring a share of those families back without paying for a single ad.
Member lesson
Repeat Bookings: Staying in Touch With Past Customers
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The rest of this lesson covers:
- Your customer list is worth more than any ad
- Collect what you need at booking
- The annual birthday reminder
- A simple email list
- Schools, churches, and the rebooking calendar
Membership includes all 20 lessons, every printable download, your directory listing, and partner discounts.