Most animal attractions book in waves: spring birthdays, summer camps and libraries, fall festivals and pumpkin patches, then holiday events. The operators who stay booked market each wave six to eight weeks before it starts — not the week it arrives.
Member lesson
The Seasonal Marketing Calendar for Animal Attractions
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The rest of this lesson covers:
- Why six to eight weeks ahead
- Winter: plan and pitch
- Spring: birthdays and field trips
- Summer: camps, libraries, and fairs
- Fall: festivals and pumpkin patches
- Holidays: nativities and corporate parties
- Using the printable calendar
Includes the printable 12-Month Marketing Calendar for Animal Businesses, stamped with your business name.
Membership includes all 11 lessons, every printable download, your directory listing, and partner discounts.